
Basically, its a really clever way of passing the content that you're overwriting when you use SWFObject directly into the flash. Super clean and requires only one data call. Handy for things like navigation bars, which while fancy in flash, can also easily be viewed (and indexed) without flash. Hats off, space150, hats off.

Just thought I'd throw out that I posted something similar to this article here:
http://evolve.reintroducing.com/2008/01/12/tips-n-tricks/using-search-engine-optimization-seo-in-flash/
and I love Jack Doyle as well, he named me chief evangelist for TweenLite! :P
Hey guys, thanks for the compliments on FAUST. We're glad to see others are finding it as useful as we do. Let us know if you have any thoughts. Thanks again.